On Hold Facts

REDUCE CALLER ABANDONMENT

72% of first time callers who hang up wind up shopping the competition.

  • Sales & Marketing Management Magazine

An estimated 60% of callers on silent hold hang up. One third of those callers don’t call back.

  • Independent study conducted by Tech Data published in Inbound/Outbound Magazine

A Message-On-Hold reduces hang-ups by 50%.

  • Telemarketing Magazine

YOU CAN CONTROL WHAT YOUR CALLERS HEAR
WHEN THEY’RE PLACED ON HOLD

In the last 5 years average phone traffic has increased by 36%

  • USA Business Today

88% of callers prefer a message on hold to silence or the radio.

  • Maximarketing, independent research firm

An average of 16%-20% of callers who hear a message on hold make a purchase based on what they hear.

  • Maximarketing, independent research firm

THE POWER OF USING YOUR TELEPHONE AS A MARKETING TOOL

94% of marketing budgets are spent to induce a customer to call, and only 6% to handle the call once the call is received.

  • USA Business Today

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